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PM Modi’s call to switch off lights results in 60% drop in TV viewership | Gaurav Laghate

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(Gaurav Laghate, The Economic Times of India) As per BARC India viewership data, for the nine minutes during the peak primetime, the total viewership on Sunday was down by 60%, lowest at the time band since 2015. In fact, the decline in the viewership started at 8:53 pm, and came back to its normal trend only by 9:30 pm.  MUMBAI: Prime Minister Narendra Modi’s call to the nation to switch-off lights for 9 minutes at 9 pm on April 5th…

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